Social Media Crash Course for Business

Let’s face it: you can’t afford not to participate in social media. Your competitors are eventually going to jump in with both feet - if they haven’t already! What are you waiting for?

This 5-course series will show you how to tap into these amazing marketing channels, from start to finish. We'll focus on where we see the greatest potential for  businesses: Twitter, Facebook, YouTube, & LinkedIn as well as a prep course to focus on social media Strategy.

This is an interactive seminar: Questions are encouraged, and registrants will be surveyed to ensure that we’re covering the information that you need. We want to ensure that you get your questions answered!

Lunch is included, and there is plenty of free parking is available on Tennessee Street.

This is a limited seating event, so be sure to get your spot now!

Schedule of classes:

Monday - Day 1: STRATEGY                                                April 12th, 11:30-1:00
Before you can dive into Social Media, you need a strategy that will ensure you see  results

• Understanding Social Media
• Guiding Principles - the concept of "Content Marketing"
  
• Define your goals
• Choose your weapons
  

Tuesday - Day 2: TWITTER                                                  April 13th, 11:30-1:00
Tweet like a pro: tools, tricks, & services to get your message out

• Get started: what gets a profile noticed, the lingo, & what/when/how to post
• Following: How to Follow, and how to get Followers
• The P.L.E.T. method for using Twitter: Post, Listen, Engage, Track
• Clients, Tools, and Services to make you a Twitter-ninja

Wednesday - Day 3: FACEBOOK                                       April 14th, 11:30-1:00
Take advantage of the largest social network and tap into 400 million users

• Get started: do’s and don’ts
• The power of Lists
• Separating your personal & professional
• Fan Pages vs. Group Pages
• Adding Fans to your Page
• Tracking and Measurement

Thursday - Day 4: YOUTUBE                                             April 15th, 11:30-1:00
YouTube marketing for business

• Understanding the world of video
• What is a YouTube Profile
• YouTube Channels
• Embedding videos in other sites
• Examples of how video can be used for different industries
  

Friday - Day 5: LINKEDIN                                                   April 16th, 11:30-1:00
Prospecting and Profiling with social media to fill your sales funnel

• Getting started: what makes a good profile
• Add Connections
• Get Introduced
• LinkedIn Groups
• Prospecting & Profiling
  

Remember: if you register for the entire week,
then you get 1 course for free!